A while back I wrote an article on 6 Reasons Why Your Business Should Be Blogging. That article talked about the ‘why’ of business blogging but didnt get into the ‘How Often’ aspect of blogging. I have read dozens and dozens of articles on this very topic and they all have very interesting advice on how often you should be doing it.
As with various articles there were many ‘it depends’ in the articles. It depends on your business size, your goals, your audience etc etc.
I am going to narrow down the focus of this article to get to the meat as soon as possible. So let’s begin by cutting out some readers by making some assumptions.
1. You are a small business.
2. You don’t blog just for the sheer joy – but want results from your blogging.
3. Your time is limited – because ‘hey you’ve got a business to run’.
So I will say goodbye to readers that don’t fall into the above categories – sorry. Based on my research here is the bad news. The consensus seems to be the more you blog the more results you achieve. Now I am not sure about you but I simply can’ t allocate that amount of time researching, writing, image sourcing, proof reading etc etc to blog everyday – nor would I want to.
One approach is to determine what your potential customers sales cycle is then post based on that – ideally doubling the frequency. For example.. Let’s say it typically takes your customers about a month to decide to purchase your product/service. Then try posting on a monthly basis – if you can manage it 2x a month. This approach will keep you top of mind of your potential customers yet not tie you down to your keyboard.
The one caveat here is to hold yourself to a pre-determined schedule with a pre-determined time. If you post consistently a certain day of the week, a certain time of day, your readers will tend to follow and be waiting for the next post. So there you have it, a logical approach to how often to be blogging.
What about you – do you have a frequency that works best for you ?