I recently published an article on Linkedin in which I describe 3 tips that use psychology and research tested techniques that increase sales on your website.
Check it out 3 Pricing Page Tips That Will Drive More Sales
I recently went to a seminar on Search Engine Optimization. (SEO)
(For those a little less tech savy – Search Engine Optimization basically means things you can do to your website to help it rank higher on search engine results – like Google.)
This seminar was a good refresher on basic tactics that most people can implement on a regular basis on their own websites.
I thought I would share 4 of them with you to help you get a little boost in your search engine rankings. I won’t get into the full explanation as to the “why to do” but rather just give you the quick and dirty “what to dos”.
Before you start tactics to increase your rankings on Google you have to know what words or phrases you want to rank well for.
A good tool that can help you is the Google Adwords Planner. (yes, its free to use – you just need a gmail account)
You can enter in some keywords and see how many searches people have done on it/them and theres another tab that will give you alternate suggestions of words/phrases you could use as well.
H1 (which is a HTML tag and stands for Heading 1) should be used wisely. There should be only 1 H1 on a page AND your heading tags should be
in order. So you should use them in order as in h1, h2, h3 and not skip in the order. So don’t go from H1 to h3 then h4 etc.
Surprisingly other than the h1 tags the rest of the h tags is less important – you could use 3 h2 tags on a page if you wanted.
If you use the plug in – SEO by Yoast then you have the ability to type in your own Meta description on posts. Now here’s the tip – The order matters. So use your most important keywords first and less important ones as you type.
If you upload images don’t forget to include alt tags. Alt tags are text descriptions of the image – because search engine algorithms can’t read an image file. They can only read the text that is included with it. Now don’t get crazy here – just stuffing keywords on every image – your alt tags should still be descriptive of what the actual image is.
Short and sweet for this weeks post. Be consistent in using the above four tactics on your website and help the search engines along a little when it comes time
to show the search results to your next potential customer.
Do you have a favourite SEO technique – please comment below.
The pace of technological change doesn’t appear to be slowing down any time soon. With all
the changes in the ‘web world’ – i.e. new devices, new screen sizes, new browser versions etc. you might be feeling a bit overwhelmed when trying to come to a decision on website tweaks or an entire redesign.
The first question you should ask yourself is not should I redesign my website, but rather “is my website producing the results I am expecting?” Another fancy word you might hear relating to this topic is ‘conversions’. When looking at the visitors to your website, are they “converting” into the action you are looking for.
Are your Visitors ?
These questions may be just about impossible for you to measure unless you have analytic software installed on your website. WHAT ?! You say you don’t!!, well that’s another discussion for another day. In the meantime look into Google Analytics. Google Analytics is designed for that exact purpose (and more), it’s free to sign up for and put on your website.
Other points to consider;
If you recently went through a redesign process and your users are still in the process of becoming accustomed to your look and feel and possibly new functions, having a site redesigned too often may have the opposite effect you are looking for.
The last few years have seen an increase in screen size options and more and more people are accessing content via mobile devices. There is a design principle called “Responsive Web Design” whereby a site is designed to adapt to different devices like smartphones, TVs, gaming devices and tablets. While you may never access your website via mobile device your customers might.
Slow loading sites are like..well.. about as useful as a screen door on a submarine.
Google will also penalize you in search rankings if your site loads too slow. Having said that there could be more factors than just your website that affect your page time load (i.e. your host server). Possibly when your website was first designed maybe images were not optimized for quick loading.
Fast Loading site = happy customers.
If you have lots of broken links, missing images and error messages then you should consider a complete redesign. Sometimes there can be quick fixes to some of these errors but a large amount of them may indicate a bigger problem.
Is ranking high on search engines important to you and your business ? The big search engines like Google, Bing and Yahoo are constantly updating their algorithms which they use to determine rankings. If you can barely find your site using your keywords on search engines, you might be a good candidate for a redesign.
I know..I know, this one is a subjective question. And what one person might think looks outdated another might not. However consider doing a quick survey around the office and asking a few key customers as well if your website is looking dated. If the answer is a resounding “Yes” than you likely need a redesign.
If you are looking for a rough timeline I often see the recommendation of a complete revamp at least every 3-5 years. I know this may sound like a short time period to some but when you take a hard look at how fast technology changes you can see how this time frame makes sense. Example: Did you have Facebook, Linkedin, Twitter and Google+ sharing icons put on your website 5 years ago ? Likely not.
These are only a few points to consider when making your decision on whether your site just needs some minor tweaking or an entire redesign. If you are starting to get a gut feeling your site is dated then contact a web designer and discuss your concerns with them. A web professional can help you determine if now is the best time for a website redesign.
What are your thoughts ? how often do you do a redesign of your website ?
p.s. Not sure what works and what doesn’t on your website, book us for a roadmapping session and we’ll develop a plan to get your website back on track.