The 10-Point Website Health Checklist

A Business Owner’s Quick Checklist to Why Your Website Isn’t Generating Leads.

Give yourself 1 point for each number you answer yes to.

Section 1

The First Impression

You have exactly 3 seconds to convince a visitor to stay. Here’s what they need to see instantly.

1. The Blink Test

Can a visitor tell exactly what you do and what the next step is within 3 seconds?

2. Clickable Contact

Can mobile users tap your phone number or email to contact you instantly?

3. Local Identity

Is your service area or city clearly visible in the homepage header?

Section 2

These technical “trust factors” determine whether visitors stay or bounce before they even read your content.

4. The Thumb Test

Are buttons large enough to tap with a thumb without accidental clicks?

5. Loading Speed

Does your site load in under 3 seconds ? If it feels laggy or slow, customers are already gone.

6. Security Check

Is there a padlock icon showing in the browser url area? “Not Secure” warnings actively drive customers away.

Section 3

These are the “sale” factors that transform visitors into paying customers.

7. Clear CTA

One prominent button like “Get a Quote” located above the fold area (first area seen).

8. Social Proof

Testimonials, 5-star ratings, associated logos before scrolling.

9. No Wall of Text

Break Content into small chunks with icons and images – not giant blocks of text.

10. The 2026 Test

8-10 = Great Shape! You’re ahead of 90%. of competitors

5-7 = You’re leaking/losing leads. Your site works but makes things harder for your visitor.

Under 5 = Ghost town alert. Time for professional tune-up / redesign.

Don’t let a broken website cost your customers. Every day you wait is revenue lost.