First off I am going to make an assumption.I will assume that you don’t offer a one of a kind revolutionary product or service no one else on the planet can provide. So consequently you have a few competitors that compete for your precious customers attention.
When potential customers are looking for your product and/or service I can almost guarantee the questions they will be asking themselves is…
- “Has anyone else used these guys?”
- “How was their experience?”
- “What kind of reputation does this company have?”
So, armed with this knowledge..How are YOU Highlighting your credibility?.
One effective method is testimonials. Are you collecting them? Are you using them? On my website I have testimonials such as..
“There is far more power in what customers think and say about you than what you have to say about yourself.” Tweet this.
Many small business owners I speak to don’t even collect them – let alone use them.
In terms of timing I find the best time to ask for a testimonial is near the completion of a project when the client is super excited and happy about your work. One tip I picked up along the way is to ask them if there was a specific aspect of the project they were particularly pleased with. If you can get a specific point from them – those testimonials are more effective than a generic “they were great” type of quote.
Another tip I recommend is to educate your customer on where/when you would like to use their testimonial and of course ALWAYS get their permission.
So what are you waiting for? Start gathering testimonials from your happy customers, and think about strategically placing them in your marketing material i.e websites, brochures, flyers etc. and start building your credibility.
p.s. I have a nice plugin I use to manage testimonials- just shoot me a quick note if you want to know more about it.
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