Grocery Stores do it, Amusement Parks do it, Retail stores do it. Are you doing it?
No, I am not talking about blogging per se. But what the 3 examples above demonstrate is change. Grocery stores change where their products are located, Amusement Parks discontinue certain rides and add new ones, Retails change their products to reflect new ones.
Part of the benefits of these changes is that it gives the consumer something different or incentive to come back. Remember when you were proud of that new shiny website you launched. You might of even had an influx of lots of new visitors but over time you might have noticed a drop in visitors. Let me ask you – what has changed recently on your website?
Blogging is without doubt an effective marketing tool for business. It is relatively cheap, easy and quick to do. And yet soo many business’ are resistant to do it.
The following are typical excuses:
“I don’t have anything to write about”
You mean your customers know everything there is to know about you, your business, your products and services? if you said ‘yep’ I am going to have to call a big B.S. on that one. Just sit down for 5 minutes and write down a list of questions your customers ask you over and over again. “How do I clean this?”, “Does it come in different colors?”, How did you come up with the business name..”, “Are these made in an environmentally friendly facility?”. The list could potentially be endless.
“I don’t have the time”
You don’t have time to do a marketing activity (Yes- I said marketing activity) to generate traffic/eyeballs to your business? Did you find the time to place that newspaper ad?, did you find the time to create that nice brochure?
How much time does it really take to write a quick How To article of say 200-300 words? 15-20 minutes ? Remember once that article is posted it can be found for weeks, months, years by people. How long will people see that newspaper ad? 1 day?
“I am not a writer”
You think I am? Do you think I went to Blogging school and got a certificate or degree? Nope, far from it. I just (some days force myself) sit down and go through the above exercise in my mind and start typing. What do people ask me, what would they be interested in knowing or reading about?
“I won’t see immediate results”
I won’t argue with you on this one. No, you may very well not see immediate results. But as with most things in life ‘persistence, persistence, persistence’ pays off. And it may come if forms you didn’t think of. A phone call out of the blue from someone about one of your posts, a media person wanting to interview you about an aspect of your industry, another blogger reaching out to ask you to write a post for their blog.
One last note on this, don’t forget to look at your analytics to see which articles you write get the most visits/hits.
Back to my original opening points, if you have a blog section within your website, you now have given people a reason to come back to your website. People will want to see what new information they can read about to solve their specific problem and don’t we all want more traffic?
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