Grow Your Brand

How do I use my website to grow my brand ?

Want to build stronger customer relationships ? increase sales ? improve your brand ?
Then the answer might lie within Transparency – more specifically becoming more transparent.

Potential customers often have a natural hesitancy when considering buying a product or service. But there are some things you can do to lower that hesitancy. What if that customer knew a little more about you or your company ?

Don’t you think that would go a long way towards lowering those barriers ?

 So you might be asking yourself, how do I (or my company) become
more transparent ?

Here are a few techniques you can use:

1. Include photos of yourself on your website.
   Don’t be afraid to put a face to your name/business.
2. Show photos of your physical business.
   They could be your office, warehouse, manufacturing or production line etc. Show people where “the magic” happens.
3. Include photos of your employees.
   What about your front line people ? your reception person, your manager, employees working on a production line. Often it takes a team of people to provide a product or service. Be proud, show it!
4. Shoot a short welcome video to post on your website or blog.
   You don’t need a fancy production company to put a camera on a tripod in an office and shoot a 2-3 minute video. Perhaps a welcome message from you / business owner / CEO.

When you use these techniques people start to see you as a real person, your personality, and those go a long way towards building trust. When people can relate to someone else they are more apt to interact with that person/business, send emails, tweets, like your Facebook Fan page or call you.

Transparency helps break down buyers mental barriers when considering making a purchase. Use these techniques to increase transparency on your website to build those customer relationships and build your brand.

Do you have some additional thoughts, some additional suggestions ? Please comment below.

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