Is The Word ‘Submit’ On Your Form Evil?
Recently I was wondering if changing the default word on my inquiry form (i.e. submit) was somehow not the best word to use. I think the word submit can have a negative connotation for some. You ‘Submit’ to a body search, ‘submit’ your taxes.
So off I went to the ole Google Gods to do some research. What I found was that there seemed to be a consensus that the word ‘submit’ was not the ideal word. There was also some testing that suggested different words increased action rates significantly. Well what was the magic word that increased people wanting to hit that button?
I wish I could tell you I found that ‘one’ magic word – but I didn’t.
I did however find some alternatives that were suggested to be better choices. The choices included (in no particular order):
Go
Click Here
Let’s Go
Send
Download
Register
Sign Me Up!
I think the above choices provide a more positive action and may encourage more clicks than the default submit. Over the next while I will try some experimenting with different words and see if I notice a difference. I came across an interesting article on the subject done by the folks at Hubspot if you wanted to check it out for yourself.
Have you done any testing/research on this – what text do you use?
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